Donald Trump Essay

Trump's early years are a major part of what has made him successful in the past and in the present Donald John Trump was born on June 14, 1946 in the city of Queens, New York into the family of Frederick C. And Mary McLeod Drum p. His father, Frederick C. Trump was a realest developer and builder. He owned multiple middle income apartment buildings in Queens. Dona's mom was a plinth rapist, working with different charities. Donald Trump was an energetic and assertive e child and according to the site Biography. Com â€Å"His parents sent him to the New York MilitaryAcademy, hoping the discipline would help channel his energy in a positive m inner. † Trump was very successful in the academy, in both social and academic aspect TTS. In Biography. Com it continues to states that â€Å"Trump did well academically and socially, rising to be star athlete and student leader by the time he graduated in 1964 Trump's efforts and work in the business world have made him the extremely we althy man he is today. He is currently worth currently is 4$ Billion, and owns multiple realest properties.He also owns many hotels, restaurants, c salons, ND even various golf courses in the United states as well as internationally. T rump also hosts the reality Television show ‘The Celebrity Apprentice†. These properties, realest investments and his successful TV show would not have been poss. able if it were not for his hard work during his younger years in business. His massive f retune and wealth were acquired through hard work, connections, as well as his exec Lent knowledge Of the business world. Trump began his career working in the fame business, the Trump organization, which built and operated apartment build nags.Trump later moved to Manhattan, where he began expanding his business career be cause he became convinced of the economic opportunity there. Trump involved himself fin various building projects and opportunities in the city that would earn him high pr ofit s and recognition. Trump's personality and attitude are some of the defining factors that make him a very notable businessman, entrepreneur, and celebrity today. Trump's charisma and charm have helped him in his career as well. His charisma and personality as well as knowledge and communication skills are key to his such as.Donald Trump's interpersonal abilities are key to making connections in the b equines world and to achieve personal success. His ability to combine business knoll edge and Mr. Frangible great communication skills would seem to be one of the main factors that were e beneficial in becoming the successful businessman that he is. Trump's wealth, knowledge, and personality are a part of his major success. His wealth and success will leave behind a legacy and is an example of the economic opportunity in the United States.He would continually â€Å"set high tankards of excellence while expanding his interests in real estate, sports an d entertainment† Biogra phy-asp). Donald J. Trump has been a success in his personal life as well as in his professional and busing sees life. His entrepreneurial skills and his savvy knowledge and assertive skills put him In a successful pathway leaving a legacy and example of the economic opportunity y in the United States.

The Challenging of Institutions Within the Art World

TERM 1 WEEK 5 The challenging of institutions within the art world â€Å"Artworks are designed to challenge institutions and test the limits of tolerance,† (John A Walker) as they challenge the historical context of traditional institutions, such as conventions, government and religious views, by viewing works. Through the post-modern frame (examining how artists and artworks challenge traditional bounds and rules, and conventions in art including concepts of originality and authenticity), artists in contemporary societies have started to use non-conventional, appropriated techniques to create new meaning within their works- shocking audiences and challenging institutional tolerance, ‘limits of tolerance’ (John A Walker) often being assessed through audiences reaction, censorship and the banning of exhibitions. The Sensation Exhibition is a collection by Charles Saatchi opened in 1997 to attempt to define a generation of artists, shocking the world with their controversial themes and medias. Three works within this exhibition that challenge the institution and tested the boundaries of their tolerance were The Holy Virgin Mary (1996) by Chris Ofili which explores the hypocrisy of Catholicism, The Physical Impossibility of Death in the Mind of Something Living (1991) by Damien Hirst which deals with the cycle of life and death and My Bed (1999) by Tracey Emin which explores the most brutal times in Emin’s life. Each of these works tests the boundaries of tolerance for institutional galleries, religion, society and morality, challenging and confronting the way they are viewed within each institution. The Sensation Exhibition, lead to an up roar by members of society, including aspects of the art world Chris Ofili’s, The Holy Virgin Mary was a leading cause of controversy in the Sensation Exhibition due to the potent mixture of themes such as purity, pornography and excrement. On two lumps of dried, varnished elephant dung, sits Ofili’s work of an African American Madonna, covered in Renaissance styled drapery. The Holy Virgin Mary appropriates and recontextulizes the traditional Virgin Mary, not only by this but, by juxtaposing the pure, innocence of cherubs and substituting not only their physicality on the canvas but also their meaning with photographs of female genitalia. Ofili’s work plays with the idea that women should bear full chastity but also embarrass her sexuality within, highlighting the hypocrisy of Catholicism. The Holy Virgin Mary challenges the Catholic Church as an institution through the recontextulization of the Virgin Mary- a pure and sacred symbol in Catholicism. How individual views each work within each gallery institution is different. â€Å"You don’t have the right to a government subsidy for desecrating someone’s religion. † (Rudolph Giuliani- Mayor of New York) The Holy Virgin Mary provoked the anger of Giuliani, not only outraged because of the pornographic elements of the artwork but also its painting surface and support on elephant dung. For Guliani, this work was interpreted as an insulting and blasphemous attack on the holy status of the Virgin Mary. While Giuliani sees the work as disrespect to religion, Ofili himself sees the piece as a work of beauty, the elephant dung highlighting the natural phenomenon of life, another entity of purity within itself. Through Ofili’s work, religion has become a reoccurring subject of art, not because of any religious beliefs held by the artist himself, but to show the result of change in society, including religions place therein. Society has been conditioned by institutions to behave in a contemplative, reflective manner when viewing museum works. Every individual views a work differently, thus challenging the limits of not only an individual’s tolerance but also an institution as a whole through the general publics expression and reflection on a work. Damien Hirst’s The Physical Impossibility in the Mind of Something Living explores the confronting idea of death in a hypocritical light. Hirst’s use of the physical form of a dead shark, which is known as a symbol of death and fear is very confronting. The public viewing this work may question these stereotypical ideas associated with this animal whilst being able to stare it directly in the face, in all its silence and serenity. The use of formaldehyde to preserve the external remains of the dead shark makes the audience think about the internal happenings of not only the shark but also themselves, as an individual and what happens in your mind when you are physically dead. Damien Hirst’s quest to be edgy is as boring as it is callous. It does not matter whether Hirst killed the animals himself or sat by while thousands of them were massacred for his own unjustifiable amusement. Sharks are a part of nature and should be aloud to live in the wild instead of destroyed for something predictable and unimaginative. † (Same Glover, PETA) The reaction of PETA (People for the Ethical Treatment of Animals) towards Hirst’s was that he was barbaric and cruel, not recognising Hirst’s works as art. Presented in a gallery space, with the subject matter and materials used, suspended within a glass tank is an unconventional art form in itself- also contributing to the tolerance and challenging of the gallery institution and the public as an institution. This reaction, â€Å"In keeping with the piece's title, the shark is simultaneously life and death incarnate in a way you don't quite grasp until you see it, suspended and silent, in its tank. It gives the innately demonic urge to live a demonic, deathlike form. (New York Times 2007) This extract emphasises the effect this piece has on the audience when seen up close and personal in the actual gallery space, thus testing the limits of audience and gallery tolerance and challenging the space it exhibits in. Art within an institution is used to influence the public’s attitude and beliefs or, in some cases, relate to a smaller group who have gone through the similar experiences in life. â€Å"It was as if it was no longer the task to produce masterpieces, but to use the making and showing of art in the service of some more socially urgent endeavour†. Arthur Danto) Tracey Emin’s, My Bed does exactly this. My Bed explores an individual’s issue of identity, sexuality and morality in a brutally honest way through the contemplation of suicide. Emin’s work confronts an audience by letting you into her world to explore the toughest yet greatest times in her life. This subject is much more fragile than Hirst’s and Ofili’s work as it makes the connection between a personal hardship in Emin’s life rather than the fear of death felt in Hirst’s work or the traditional vs. modern exploration created by Ofili. By putting something, so personal such as a bed on display in a gallery setting- the traditional design of the institution as a place for a ‘masterpiece’ has been challenged through the raw and honestly confrontation of Emin’s work. â€Å"Emin brings life in things taken from the real world — into the art gallery and leaves it there, more or less unchanged† (The Telegraph) This statement supports Emin’s connection to individuals who go through depression and contemplation of suicide through the raw, untouched entities of her bedroom, exaggerating the self-absorption and self-pity felt in an isolated room full of negative, undermining houghts. Through placing such an intimate entity in a gallery space and making it her own room, Emin challenges the gallery as an institution by making it a more personalized experience for not only the people who have gone through this hardship, but everyone by placing something so uncanny in a public gallery, bl urring the line between private and public externalisation. â€Å"Artworks are designed to challenge institutions and test the limits of tolerance,† by attempting to define a generation of artists and their diverse and controversial artistic visions. Through different medias, attributing to their post modernistic conventions, The Holy Virgin Mary by Chris Ofili, The Physical Impossibility of Death in the Mind of Something Living by Damien Hirst and My Bed by Tracey Emin all challenge and test the boundaries of tolerance for institutional galleries, religion, society and mortality. Each work explores the recontextulization of gallery spaces through the historical context by redefining an institution as a place that challenges history rather than upholds the traditional design of conventional, ‘classical’ art. Institutions such as PETA, religion, governments and the public, have all been challenged by artworks, thus redefining institutions and being designed to test their limitations. Bibliography: 27/2/13, retrieved from the world wide web, Sensation Saatchi Collection, Records of the Department of Public Information, https://www. brooklynmuseum.

Finkelpearl social art Essay Example | Topics and Well Written Essays - 250 words

Finkelpearl social art - Essay Example By so doing he looks carefully into how the art intersects with real life and how artists are working hard to re-imagine this intersection to make a community inclusive art, rather than an outcast kind of art. These public artworks mean that they have a certain influence on how the public experiences, thus public art is the central concern for the artists. As Tom Finkelpearl suggests, public art is in its efforts to be both personal and abstract, does not include dead images; it instead names them (Finkelpearl). Naming is the norm for many memorials, for example the AIDS memorial quilt that began in California, the biggest art in the world today. Public art gives a visually impressive and monumental ambition, to an almost legendary character but that are just spectacles in performance. Nearly all people see public art but most of them are only able to identify the works through recorded documents or photographs. Tom Finkelpearl (Finkelpearl)says there is a possibility within this relatively work of art to have opportunities to explore the contemporary world through its many multifold and become a recognized and credible discipline in fine

American old film class Gone with the Wind and Red River Essay

American old film class Gone with the Wind and Red River - Essay Example But when we go through the actual history, we could realize that the slave trade was a peak cause for the out burst of the civil war, and also we could understand the slave trade and the treatment of slaves, the minimal or zero freedom given to them even to make decision in their daily activities etc. This aspect seems to be missing in this film, though the term ‘darkies† has been referred to the black slave characters who appear in the screen, is one of the influences of the history and the sentiments of the civil war. The photography of the Old South, the plantations of the Tara, where the heroine wants to take refugee with her family, is all resemblances of the Civil War period. But then the cinematic effect could be identified as aloof from reality. The character of Mammy, one of the happiest of black slaves is found out to be an exceptional slave, as she seems to be a very happy person, utilizing the full freedom in her household. This aspect, as mentioned above deviates from the historical notion or the Civil War notion of how a salve was treated during that time. Freedom was a constraint for the slaves during the Civil war time. Coming to the Red River, the cattle herding, which was found out to be the most profitable income for the cowboys and which also gave a good recognition for the cowboys during the time when Chisholm Trial was opened. This event was also taken place during the time of Civil War. On the whole both the movies were centered on the years 1850-1870. The location, Texas, where the film was shoot is yet another point for the success of this movie. But coming to the point of cattle herds that were driven through the trial, is becomes quiet doubtful whether the cattle herds shown in the movie driven by Dunstan really bring out an accurate picture or effect of the original historical incident. Because it has been recorded in many history books that there were thousands and

World word II concepts Essay Example | Topics and Well Written Essays - 2500 words

World word II concepts - Essay Example In 1942-43, however, the U.S. Army Air Force went to war following a daylight precision bombing doctrine, then drifted toward area bombing, culminating in the Dresden raid and the firebombing of Japan. Conceding that "ethical restraints were not the most important limitation on terror bombing," Crane argues that their influence-amid doctrines, command pressures, and public attitudes--"cannot be completely discounted" (p. 8), and relies on official reports and statements to survey the range of views of strategic bombing among the senior airmen. USAAF trial night bombing missions are not noted, nor are such shaping forces as pacifist lobbying, the Army Industrial College, the Geneva air talks, the Nye Hearings, many, many boards and committees, and the Color/Rainbow War Plans. Nor will many students of propaganda agree that serious concern for public opinion in war-waging dates from the American Civil War. Much of the genealogy of RAF area-bombing lies out of view, from the Independent Air Force in World War I and interwar Air Staff processes, through various Bomber Command chiefs frustrations, the area-bombing scheme of Lindemann, Churchills science advisor, to the August 1942 Moscow Conference, when Churchill promised Stalin to bomb German cities in lieu of a "Second Front." However bellicose in style and rhetoric, Bomber Command chief Air Marshal Sir Arthur "Bert" Harris, was heir to that momentum. Whatever his influence was on Americans, especially on LeMay, the latter is cast as a kind of air-age Cromwell, and his considerable organizing and leadership skills are muted. After speculating how Nimitz or MacArthur might have reined in LeMay, Crane judges the twenty-first Bomber Command "more efficient" than the RAF Bomber Command, which is perplexing since their respective milieux varied widely, in duration, technologies, and distances. Whatever its debits, Cranes study is well worth reading. It describes how

Provide a critical review of the current risk management activities of Essay - 1

Provide a critical review of the current risk management activities of any one (large, international) financial institution of y - Essay Example The services of Bank of America are accessed by majority of the US population and also holds considerable market share in the financial markets in different countries. Bank of America is also a popular name in the investment banking services provided to the customers in the finance industry. The growth of the financial services have been largely due to the effective strategies of the bank in investing its funds in the areas that have higher probability of generating returns at the cost of incurred risk. Bank of America provides a wide range of banking and non-banking financial services to its customers in several markets all over the world. The customers of the banks includes the corporate houses, individuals and even the government as they need financial management for managing their wealth as well as their investments. In the initial stages of the year 2012, Bank of America was able to expand their business in the US economy with the spurt in consumer expenditure and business inves tments. However, the investment banking and the wealth management operation of bank of America slowed down due to the end of tax incentives offered to the business as policies of the government. In such a scenario of slowdown in the business in vestments and the crunch of liquidity in the economy, the sustenance of the banking and financial services in almost the scale of growth as achieved earlier was subject to risk. Due to the global financial recession, the European markers of Bank of America slowed down in the face of decreasing demand followed by the decline of consumption expenditure and business investment. In order to manage the risks associated to the business of banking and financial services in the face of economic slowdown, Bank of America have taken active measures to restrict the losses due to funding and liquidity risk, credit risk, foreign exchange risk, interest rate risk, etc. The risk management practices have helped Bank of America to be resilient to the shock o f economic recession in US and also provide best financial services solution to all of their customers. Discussion The appropriateness of their definition of risk appetite The risk appetite of Bank of America has been defined according to the prevailing economic conditions in the several markets in which the bank operates. The global financial turmoil and the varying performances of US, European and Asian markets have led the bank of America to define upper and lower limits of risk appetite. The range of risk appetite has enabled the organization to decide on the extent of risk to be undertaken in funding and liquidity arrangement, credit offered to their global customers and the uncertainties in the fluctuation of interest rate and foreign currencies (Handlechner, 2008, p.84). The definition of risk appetite of the organization also looks at the return on investments and the return on equity of the organizations. A review of the empirical literature shows that the risk-return trade off has been increasingly important for the organization in the financial markets. The higher risk level associated to the investment of funds of the financial service

Week One Discussion Questions Essay Example | Topics and Well Written Essays - 750 words

Week One Discussion Questions - Essay Example Also adding a marketing aspect can give the sales people a better understand of the market they are selling to especially when it comes to demographics and what people are interested in. Also, a good marketing team can suggest specific ways to market to their market in order to get a stronger sale. One drawback could be that sales people may not be as savvy about markets as the marketers. The sales team may not be as up-to-date with technology and therefore may not have the ability to do all of the things that the marketing team suggests. They could get discouraged if some of the technology is above their comfort level. As an example, the marketing team may create a database of information that they understand but that the sales force does not understand. If this happens, this would create problems for the sales force because they would be bogged down in the database instead of being able to sell. I think that marketing is an integral part of a sales organization beacsue sales and marketing are two different processes. Sales is all about selling and often it is to whomever will by the product. Marketing adds a bit of finesse to sales because through marketing you can get a sense of what products are being sold to whom, where they are being sold and you can move the business forward based on the data that you have collected through marketing. Without marketing you only have sales statistics and this is like having only half of the information you need to build a business. As a newly hired marketing manager the firs thing I would do is pull together the marketing team to create a marketing plan. Before I talked to the supervisor I would want to bring the marketing together to gather information from them about what they know about the target market, what they have done I the past that worked and what would be needed in the

MICROECONOMIC Essay Example | Topics and Well Written Essays - 1750 words

MICROECONOMIC - Essay Example What is the marginal cost and marginal benefit of another hour’s ticket inspecting? ? PAY/?HOURS=0. However, the marginal benefit for the first hour is high, while the marginal cost is low. In the second hour, the marginal benefit is high but lower than the marginal benefit obtained in the first hour (Heijdra and Ploeg, 2002, p.124). On the other hand, the marginal cost for the second hour is higher than the marginal cost of the first hour. This trend continues as the number of hours progresses. Thus, parking inspectors can only increase or decrease the number of checks depending on their levels of satisfactions. c) What would happen to Deakin’s revenue from parking (income from permits and fines) and to Deakin’s costs of enforcing parking restrictions if the likelihood of being fined if you don’t have a permit is 100%? What about if it is 0%? The revenues of the company are likely to increase if a fine for lack of permits is 100%. However, people may beco me vigilant and decide to obtain the permits. In such a case, the revenues would only depend on individuals found without permits. The costs would still remain the same since the company would have finances for its operations. In case the fine for not having permits is 0%, the revenues of the company would decline. It would depend on other revenue streams. Additionally, costs for offering parking services would use up the finances of the company. d) Minimizing the costs of parking Daily fees =$ 6 Total number of days =96. Total cost of parking for the student = cost of daily fees x number of days attended =6 x96= $596. The student is better off not buying daily permits because it will cost higher than the inclusive triple Tri-semester parking fee which is =$125. On the other hand, the student will be better of buying the yearly permit which costs $250. This is because in a year, Tri-semester fees will cost 125 x3= 375. Question 2: Prices and revenue a) Draw demand and supply diagram s to illustrate these two different markets. Make sure you label your diagrams, their axes and all relevant points. Price/charge supply curve y P2 P1 x Original dd curve 0 A2 A1 Number of car park permits According to the advice by the economists, reducing the number of permits from A1 to A2 would result in to more revenues. At A1 number of permits, the revenues that Deakin collects is represented by area A1 0 P1 X. When the number of permits is reduced to the level A2, t he price/charge increases from P1 to P2. The revenue collected after the change in number of permits is represented by A2 0 P2 Y. The economists estimates that the area A2 0 P2 Y will be larger than A1 0 P1 X. If it is larger, then the Deakin’s can increase revenues by reducing the number of permits. In other words, incase the recommendations by the economists is implemented, the quantity of permits will reduce, the prices charged will increase and the revenues will increase. b) Why does restricting the numb er of permits increase revenue for Deakin, but reduce it for the council? Explain what factors might bring about the different results in the two markets. According to the advice given to the local council, reduction in the number of permits will result in to reduction of revenues. This means that, if the council reduces the number of per

Modern Graphic Design Assignment Example | Topics and Well Written Essays - 1250 words

Modern Graphic Design - Assignment Example The Arts and Craft movement advocated for economic and social reforms in the art and graphic design sector marking the onset of globalization in art and graphic design. According to Tankard, graphic design has an extremely long history from the caves of Lascaux to Today’s time Squire. The conservative approach to arts and crafts was changed by the Arts and Crafts movement which advocated for the separation of graphic design from fine art and art from the manufacturing industry. This movement was developed first and effected in the British Isles before spreading to the rest of Europe and North America. Austria was not left out as they created their own faction called the Secession. This Austrian wing of the Arts and Crafts movement had its stronghold in Vienna, with its founders; Gustav Klimt and Rudolf von Alt taking the graphic design to America. According to Lechner and Frank, these founders and a group of sculptors, painters and architects resigned from the Association of Austrian Artists claiming that the Vienna KÃ ¼nstlerhaus was conservative and had an outmoded alignment towards historicism. Austria has been known for having some of the world’s most impressive art collections especially painting. Australian paintings like Oberes Belvedere and the Prunkstall have a wealth of gothic religious art adopted from the Middle Ages. Globalization has seen Austria adopt the American graphic design style. According to Hannam, America has been described as a good place for the development of graphic design.

Course reflection Essay Example for Free

Course reflection Essay I have learned so much during this course that helped me get a better understanding of the writing process. A few of the concepts that helped me the most were keeping an error log, and reading my assignments out loud. The first concept I will address in this discussion is also the most important guidance I have received since starting at Ashford. My instructor, Dr. Wells, advised me in week 1, that I might want to keep an error log. What that is, is writing down the mistakes I make in my assignments, quizzes, and discussions. After writing these errors down, find the correct spelling or the grammatical rule I broke, write the correct answer, and then study and learn from these mistakes. This technique has helped me the most since starting at Ashford. As a writer, I have always been a big proofreader of my work. I would sometimes look over my papers several times before submitting them. Most of the times I would catch 90% of my errors, not all the time though. I learned that reading your paper out loud can also improve your proofreading. Sometimes just looking over a paper isn’t enough. When you hear the writing though, you can hear what others will be hearing. I would catch small errors because the sentence didn’t sound right or it was a run on sentence. These are things I would sometimes miss just reading my paper. Out of all the course materials I have read and studied, I believe 2 of the most valuable were chapters 4-3, Essentials of College Writing, and The Ashford Writing Center. In the Essentials of College Writing, 4-3 The Writing Process, showed me different techniques to use for writing an essay. Some of these ideas were plan, generate ideas, create a rough draft, revise, edit, and proofread and check format. This book taught me the value of making an outline and the importance of planning. It always helps to be prepared and have an idea of what you’re writing before you write it. The Ashford Writing Center has really made a big impact on my writing style. I was having so much trouble with APA formatting and how to insert citations, that I would lose percentage points on my work. After skimming through this text, I found in chapter 7-1 an instructional video that showed me step by step how to use APA format. In the same book, chapter 7-3, Citations and References, this taught me the proper way to insert my citations. There is also a thesis generator in this text in chapter 3-3, this has been one of the biggest helps to me in my writing process. The areas and that I believe have improved the most, and that I will continue to work on are my spelling and punctuation. The error log has helped with my spelling and punctuation but I still sometimes make careless mistakes. Though these areas have improved a lot, I will continue to work on these areas.

Marketing strategy at ASDA

Marketing strategy at ASDA This chapter includes the conclusions drawn from the analysis that contributes towards fulfilling the purpose of this project. Also find out the key analysis from the various chapters of research. At the end of this chapter give the outlined the limitation of research and recommends some point that Asda can provide its better services and increase profits. Chapter 1 give the brief introduction of research topic. The purpose of the study is how technology is used as a marketing strategy to increase sales and better operation of specific retail store and taken case study of Asda. The researcher has started with concept of technology and describes how effectively changes coming in retail industry through technology. also show effect of the adoption of new technology on the whole retail industry. It shows how the internet technology useful to do online business. The chapter outline the rational behind the study and how retail stores can use technology to gain competitive advantages again their competitor. It also highlighted the problem behind study, technology helps the organisation but technology is very expensive tools and must be deal with professional way to take advantages from it. The researcher has outlined the structure of whole study in chapter. Chapter2 is about the literature review; in this chapter researcher talk about Asda used its technology advancement in different field to satisfy their customer needs and requirement. New technology has helped to quicken and improved business in this global market. The nature of human are always changing they want better products and technology has helped company to satisfy their customers needs and wants.UK grocery market is very competitive and Asda has been ahead of this competition. The researcher also talks about the different types of technology used by Asda to gain competitive advantage in various fields. Asda uses scanning machine and RFID technology in their stores, which is helped to keep up to date data and also providing the security to its customers. The literature review outlines Asda uses various technologies like ISDN (Integrated Services Digital Network) and security system like Asynchronous Transfer Mode (ATM).they also uses Net Framework technology for safe and sec ure transaction over internet. Asda provide top class online services and has gain competitive advantage over its rivals, online service also comfortable shopping, because customer order products directly to their homes without visiting the busy high streets. The researcher has pointed out the importance of Marketing Mix which is basic of any business, thats four Ps are very useful to gain competition advantage and Asda has been very successive to adopted the four Ps according to their customer needs and requirements. In this chapter also discuss that Asda give the priority to provide the best services to their customers. According to kotler (2003) you should happy to all business partners, customers, suppliers and distributors for earning and long time business and Asda has been do this very successfully. Asda provide loyalty schemes to attract the customers and customers gain benefits on their purchases. Its adaptive websites has a 24hours online service which solves the customers problem online. Asda has well trained staffs for customers to serve better. The chapter also shows Asda focus on customer retention instead of the new customer acquisition, its depend on making long term relation and always try to maintain it. Asda are using database technology to keep up to date records of customers who visit its stores and serve better for next time. According to Kotler(2003) pointed out that e-marketing is more skilful for database marketing and customer relationship. The chapter also focus on how logistic technology has helped retail sector and discuss Asda invested money for high class logistic technology and well planned supply chain management systems. This helped to Asda for goods transportation in time. In addition some people criticism phase by Asda to used RFID microchip to scan products used at their stores but it has helped to provide better security at their supermarkets. Chapter 3 gives the overview of the United Kingdom Country, The retail sector of UK and the company of Asda. The study of this chapter shows the important fact of company, retail sector and country. It also pointed out the technology used by Asda. Its also show how Asda increase the market share in the industry. In short this chapter gives the general information of the country, the retail industry and the Asda Company. Chapter 4 is about the Research Methodology. In this chapter researcher pointed out the aim of the research, the approach of the research to collect data methods, the research design, data collection methods, different sampling methods and the analysis of the data. The aim of study is too know how technology helped to improve the operation of Asda and achieve their business objectives; the research design is detail plan of conducting the market research object and requires needed information to make structure for solve different marketing research problems, and it includes descriptive, empirical and exploratory research. Research has generated primary data through the questionnaire, The UK local public has filled the questionnaire and researcher used of this collected data to analyse the findings. The researcher collected secondary data from the different books, journal articles, news and websites. It was both types of qualitative and quantitative data. In this chapter researcher poi nted out the sampling methods and also suggested and recommend things to Asda so it can do improvement in its services. In this study, non probability judgemental sampling method used by researcher. Questionnaire set was distributed among the Asda customers. The researcher also pointed out the limitation of study. Chapter5 is about the finding and analysis, the researcher has analysed the collected data with the use of different graphs and charts. The researcher found out from the questionnaire which completed by people that pointed out they were happy and satisfied with the overall services and facilities provided by Asda to them, the main problem for concern was the online payment method they were worried about that their personal information might be misused and thefts might occur in their bank accounts. The other fact which came out from finding was that people were not happy about the Asda website as it was complicated and it was difficult to locate the exact goods that customer needed, but people were more happy about the charges of delivery which are less compare to other retail stores. So overall result of questionnaire was very positive and customers were happy with the services provided by Asda to them but have to improve their services in certain fields. Research aims and objectives The activities concerned with Marketing Research starting with the objectives to carry out the research and this research proved that technology used by ASDA reach these objectives and outline given below To study how technology has helped retail sectors to give better customer service and maintain customer loyalty. To observe that if the use of better logistics technology improved ASDA sales. Has online services provided by ASDA helped people shop more easily. To show that how important is marketing mix in retail sector. Research questions are as follows How online technology has improved the way business is done in the retail sector? How technology helps in better customer service and satisfaction in retail industry? How logistics technology has helped ASDA retail market to gain competitive advantage against its competitor? 2.5 Logistics Technology and E-scm at ASADAAAA Logistics technology plays a key role in the successful management of the retail business. Logistics services are a channel of the supply chain with the value of time and place utility. The internet integrates business information between supply chain partners. Logistics Technology and supply chain is managing the flow of products, their transformation in to finished products to the final buyer. The main functions are production, transportation, inventory procurement, customer satisfaction. Logistics Management plays a key role in the retail sector like ASDA have their business in different areas and supply of products and services must be efficiently carried out, there are require good relation with the suppliers of the products. /* ASADAAAA has developed the ASADAAAA Information Exchange (TIE) in association with GE Information Services (GEIS) it is an extranet solution that allows ASADAAAA and it suppliers to collaboratively exchange trading information. Information such as Electronic Point Of Sale EPOS) data, track sales and internet telephone mail (Chaffey,2007).The huge competition between the supermarkets giants like ASADAAAA and Sainsbury led to the growing importance of the Logistics Technology and Supply Chain Management. /* UK major food retailers are giving more concentration on technological development and innovation. Radio-frequency identification (RFID) is the automatic identification technology that uses radio waves to automatically tracking and identifies objects. In RFID technology uses tag for logistics purposes, this tags are bound with individual products in warehouses. They can be used as scanners with the range under 6 metres (ibid).after the used of rfid in the uk retail industry they have advantages of better tracking and forecasting ,greater efficiency and speed in stock operations. (Jones et al,2005). /*RFID technology used by ASADAAAA came into huge criticism and had to acquire permission from the European Union Legislation to use it.(ibid).People felt that if affected their privacy as the chip scanned through the individual personal bag. on 07/11/09.ASADAAAA knew the importance of satisfying the customers due to the increasing number of business that was done through its website, ASADAAAA felt the need for better after sale delivery services and made a contract with TNT Logistics UK for delivery services for its ASADAAAA Direct stores.TNT logistics has software system that include HDi home delivery system, Red Praines Dlx warehouse management system, Paragon route planning and Pen Pod for collecting electronic signatures, which makes business processes efficient and easy to have customer satisfaction(www.shippingline.biz)retrieved 07/11/09. */ E-SCM. It is apparent that supply chain management involves a firms suppliers and customers, as well as the processes used to transfer a product or service from an order in inventory to delivery. An E-SCM must also integrate technology, especially the internet, in an effort to speed communication and information flow throughout the supply chain. The internet has allowed collaboration among supply chain partners to become automated, providing access to real-time information and fostering a communication-based network for businesses to operate throughout its supply chain. ////// Figure : The IT Technologies adopted in a retail Supply chain. Nowadays Retail sectors are adopting the new application of the It technologies in supply chain management. From the figure we can see that POS (Point of Sales) is used for the retail store to sell products to customers.EDI (Electronic Data Interchange) are mainly used for the data exchange between the SC participants. RFID (Radio Frequency Identification) widely used for data capture in warehouses; and DM (Data Mining) is used in the back office for data collection of customers. The figure show the used of IT technologies in the retail sector in supply chain management and their functionalities and features. Electronic data interchange(EDI) EDI can be define as computer to computer data transmission of standardised business transitions (Walton and Marucheck, 1997), EDI is widely used to collect highly precise and very efficient information through internet and its useful to increase their orders and transaction process. Accordingly Bamfield (1994) EDI can be use for enhanced companys planning and control to a lower inventories with timely data or information. EDI is play very important roles in retail organisation because it is useful for fast business transaction ,EdI replace old traditional methods like exchanging documents such as different purchases orders, order confirmations, payment of goods, invoices. EDI also reduces other cost like postage and paper based work(Ferguson et al., 1990, Murphy and Daley, 1999).By using the EDI ,organisation like Asda has improved their business ,in sense of shorted lead time,quickly reduce stock out and improve demand forecasting of products(Vijayasarathy and Tyler, 1997). Furthermore, EDI is also beneficial in supply chain. It has one additional feature which are useful for integration and coordination ( Hill and Scudder, 2002) through frequency and automatic transfer of information to supplier and distributers which is improving information accuracy and communication between them(Murphy and Daley, 1999).This improved communication provides timely information of transaction status to customers which improves customer service of Organisation (Angeles, et al., 1998).Accordingly Ellram et al.(1999) supplier and retailers must work together to implement compatible systems in order to realise the benifits of EDI Data Mining Data mining is a way to observing large volumes of data collected in databases. firstly ,company using computer collect the all business data like retail sales, banking data/records and manufacturing data reports (Lee and Siau, 2001).then after all collected data goes to warehouses where the make database and analyser analyse the data and explore the total business situations. DM is also useful to analyse the different effect of 4Ps Price, place, promotion, Production and market share. DM is also useful to recognise that which customers group will be highly responsive to market promotion campaign. Asda also used this technology in strategic and tactical decision such as making competitive strategies ,to find out market opportunities, launch new products in markets, customer acquisition, retention and that all are useful to cost reduction. DM technique is useful for SC applicants to make intelligent marketing strategy on market targeting, segmentation, positioning and differentiation (Forcht and Cochran, 1999).By analyse point of sale data and other research data of database, the Marketing manager can able to segmentation of customer market, evaluate market segment and select particular target market segment by using DM knowledge in retail industry. The application of DM techniques is beneficial for efficient retail supply chain management, warehouse management and distribution system. The information about previous order, supplier performance and previous price are utilized by procurement unit for judging and selecting suppliers.DM techniques also useful for analyse the warehouse stock in manner to goods type, goods location and its management. DM technique is integrated existing software and hardware which provide existing information resources. RFID: It is useful for Real time data collection. RFID is give the information of products to the manager, how much stocks are available in store and how much sold to customers. According to Attaran (2007), Organisations should consider RFID if they want to increase their revenue growth, lower cost, reduce inventory, better utilise fixed assets and gain favour over its rivals. RFID is used for provides both time based and content based information. As a result retailer can get the precise, relevant and absolute information of products and their customers (Jones et al., 2005(a)).which will useful to improve their customer services. By the use of RFID , organisation has fast and reliable information transmission so reduce the manually inventory costs and increased accuracy and efficient of transport. Which automatically make the better warehouse management and reduced other operation cost (Jones et al., 2005(b)). RFID is also improved the quickly response to product request of customers. So, we can say that RFID bring wide range of benefits to retail sector supply chain, After the RFID technology introduced in the retail sector that Revolutionizing retail Supply Chain and developed the longer term strategic based on decisions which show to be a valuable component of RFID adoption . So we can say that in other words UK major food retailers are giving more concentration on technological development and innovation. Radio-frequency identification (RFID) is the automatic identification technology that uses radio waves to automatically tracking and identifies objects. In RFID technology uses tag for logistics purposes, this tags are bound with individual products in warehouses. They can be used as scanners with the range under 6 metres (ibid).after the used of rfid in the uk retail industry they have advantages of better tracking and forecasting ,greater efficiency and speed in stock operations. (Jones et al,2005). RFID has some limitations. Parker (2003) states that, Caspian a US shoppers rights group has called for worldwide boycott of Gillette for its use of RFID technology. Because they thought it was going to interfere customers personal life. The customers personal transactional data being held in the RFID tag after the POS may be misused, accessed unauthorised or disclosed, which is a potential challenge in adopting RFID. Logistics technology is expensive so industry must use it perfectly for gain benefit against their competitors. If the elements of logistics not controlled effectively than its remarkably expansive.(FernieSparks, 1988).The products or stock also expensive and if damage might become out date or might not sell. Distribution centre and ware house are costly to maintain and operate, also use for transportation vehicles are expensive and require maintenance. Companies always want to get their goods to the market fastest, try to minimize the their inventory costs and the most mileage from their services and delivery fleets are the one that succeed and most super market are connecting their logistics process with buyers and supplier.(Aghazadeh, 2004) ASDA has large scale purchasing power and established well planned supply chain management and logistics system, so it can control it suppliers and distribution, it has latest information system and associated with leading software solution providing companies and deliveries of products has helped it get advantage over its rivals. the trained staff of asda use this logistics technology to serve the consumer better and make them to satisfy. The competitive nature of the UK retail sector has organized supply chain and logistics management very important and the vast investment put into in by company like ASDA emphasizes its importance.